To get your Google conversion ID, click on the Reporting tab in your adwords account, then Conversion and create a new conversion tracking profile for your website by clicking ?Create a new action?. The resulting code would look like the example below. Select the google_conversion_id value. In this case, it is 123456789 and use it as your Google conversion id.
<!-- Google Code for Conversion Page -->
<script type="text/javascript">
<!--
var google_conversion_id = 123456789;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "ffffff";
var google_conversion_label = "QJM3CM-cpQEQpd_-_AM";
var google_conversion_value = 0;
if (24.0) {
google_conversion_value = 24.0;
}
//-->
</script>
<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/123456789/?value=24.0&label=QJM3CM-cpQEQpd_-_AM&guid=ON&script=0"/>
</div>
</noscript>
In the case of Yahoo, the conversion code can be found at the Administration Tab -> Analytics at the bottom of the page. Here's a sample below. Use the value of ysm_accountid as your Yahoo conversion id. In this example, it is ABCD1234.
<SCRIPT language="JavaScript" type="text/javascript">
<!-- Yahoo! Inc.
window.ysm_customData = new Object();
window.ysm_customData.conversion = "transId=,currency=,amount=";
var ysm_accountid = "ABCD1234";
document.write("<SCR" + "IPT language='JavaScript' type='text/javascript' "
+ "SRC=//" + "srv3.wa.marketingsolutions.yahoo.com" + "/script/ScriptServlet" + "?aid=" + ysm_accountid
+ "></SCR" + "IPT>");
// -->
</SCRIPT>
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